Next Gen Web Technology

Keep your customers engaged and
your business growing

Learn how to drive more site traffic and sales from a marketing platform that sends half a billion emails every day.

 

Send more relevant emails, earn more revenue

Boost customer engagement and loyalty by focusing on the right people with our segmentation tools and sending the right message with automations.



Take the guesswork out of your email marketing

Use A/B testing and analytics to create highly-effective marketing campaigns. Get suggestions for improving your content based on top-performing emails in your industry—and recommendations for optimal send times, too.


Trust that your emails are reaching customers’ inboxes

Our >99% delivery rate is one of the highest in the industry. We’ll take care of the technical stuff so that your team can see a higher return on your strategy.



Email templates made for inspiration and impact

Choose from a variety of expertly-designed templates or customize your own with HTML to express your brand and impress your customers.

Faq

Freequently Ask Questions

Email marketing is a powerful digital marketing channel that allows you to send various types of content to a list of subscribers via email. You can use it to generate leads, promote brand awareness, convert prospects into customers, and turn customers into loyal fans.

Email marketing is used to deliver important information, drive sales, improve brand loyalty, and build a community around your brand (e.g. with a newsletter). The modern email marketing approach focuses on personalization, segmentation, and consent rather than a one-size-fits-all approach.

Here are nine different types of marketing emails you can send:

  1. Welcome emails
  2. Email newsletters
  3. Dedicated emails
  4. Lead nurturing emails
  5. Sponsorship emails
  6. Transactional emails
  7. Re-Engagement emails
  8. Brand story emails
  9. Review request emails

The five Ts of email marketing are:

  1. Tease. Use your subject line to tease the email content inside, but make sure you can deliver on the promise.
  2. Target. The more personalized communication is, the better it will perform.
  3. Teach. Using your email as a teaching tool not only increases customer engagement but also helps build your brand perception.
  4. Test. Why pick one subject line when you can test two or three?
  5. Track. Not only can you show your improvement over time (or react quickly to remedy a misstep), but you can also plan content accordingly based on audience engagement.
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